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1. Provide your subscribers with resources related to your ezine’s topic such as places to promote their businesses, ezines, etc. You could add these in a recommended resources section. You could also provide a list of your favorite resources such as your top 5 books/ebooks on ezine publishing, marketing or web design with a brief description of each of your resources.

2. Publish an editor’s note at the beginning of each issue. Use your editor’s note to increase your profit by announcing any new sales or discounts you have on your products or services. Also use your editor’s note to increase your credibility by providing tips on the topic your ezine covers and by telling your subscribers how you’ve helped your clients or customers.

3. Add an “Ask The Editor” section. Write out thorough, detailed answers to your subscribers’ questions within this section. This will increase your status as an expert in your field, which will lead to more sales of your products. You can also use questions you get from your subscribers to get ideas for articles that your subscribers will enjoy and that will keep them reading your ezine.

4. Provide endorsements within your ezine for your products from respected experts in your field or list testimonials from your satisfied customers.

5. At the end of each issue, tell your readers what your next issue is going to be about such as the title and description of your feature article or anything new that you have planned. This will help you to increase your readership by getting your subscribers to look forward to your next issue.

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